Audience questionnaire

To get proper audience feedback, i designed a questionnaire to ask people in my 15+ target audience what they would prefer to be able to get decent feedback. I analysed the results below to be able to make the best film possible to meet the needs of the target audience.

Question 1: 

How old are you? 

12-14           15-18            19-24                25+

Answers: 

100% 15-18 year olds

This result shows me that my audience are appropriate for the 15 certificate and that i am targeting the right age group demographic.

Question 2: 

Are you male or female? 

Answers: 

81% male, 19% female

This result shows me that i have got a mainly male audience.

Question 3:

Which genres of films do you prefer? 

Circle your favourite one

zombie              horror              comedy            romance            drama           thriller

Answers: 

12% romance

3% comedy

4% drama

42% zombie

18% horror

21% thriller

 

My male audience show me that i have picked the right genre for them because they either like zombie, horror which is where the zombie sub-genre comes from) and thriller, which is often connoted in horror films and chase scenes. I think this is because they are a mainly male audience of the 15-18 age group that we got this answer. Therefor i am going to go ahead and make the zombie horror film. 

Question 4: 

Where do you prefer to see a zombie film? 

Circle your favourite location

A forest               inside - trapped              in a small room              underneath the floorboards           attic

Answers: 

43% forest

52% inside - trapped 

3% small room

2% attic

0% floorboards

These results show me that the audience want the film to be inside - trapped, which is what i will do. I will use the corners and the corridors and the parts of the college which have high banisters so i can get bird's eye shots to suggest that a person is being chased by zombies. 

Question 5: 

Who do you prefer to see a zombie film? 

Circle your favourite

Male protagonist             female protagonist             child hero 

Answers: 

75% male

25% female

0% child

These results show me that the audience would prefer a male hero in the film. I think that is because this is what they are used to seeing in zombie films, and also because the audience of my questionnaire is mainly male. As a result, i will include a male hero in my film. 

Question 6: 

What props would you like to see in a zombie horror film

Circle one favourite

  Knife            Gun           Harpoons            Flesh-eating zombies             dead bodies          blood

Answers: 

8% knife

7% gun

0% harpoons

48% flesh-eating zombies

24% dead bodies

13% blood

These results show me that the audience would prefer to see bodies, zombies and blood and gore in the zombie horror film, rather than weapons. This is not what i expected, as i thought they would have picked the weapons and the action type props associated with boys and male testosterone. As a result, i will have to change my idea to accommodate the needs of my audience to have dead bodies. I thought i might do that anyway because weapons and deaths are hard to make look professional without lots of CGI SFX.